Proud

Assistant Direction & Audiovisual Design by Luay Eljamal

July 17 - Aug 2, 2026

London, United Kingdom

Finborough Theatre

Shortly after the Conservatives win a majority government in the 2011 federal election, the prime minister discovers a secret weapon in his caucus—Jisbella Lyth, a single mother with a limited understanding of her role as an MP. Using her ignorance to his advantage, the PM hatches a plan to have Jisbella front and centre in a campaign of misdirection and distraction. Humorous and clever, Proud explores the corrosive nature of the politics of division.

 

CAST

Prime Minister: Nicholas Cass-Beggs
Jisbella Lyth: Emily Head
Cary Baines: Jude Monk McGowan
Jake Lyth: Will Firth

CREATIVES

Director: Jonny Kelly
Visual & Sound Designer: Luay Eljamal
Lighting Designer: Venus Raven
Stage Manager: Venus Raven
Assistant Director: Luay Eljamal

Production Images

by Northcotte Photography

Audiovisual Design

by Luay Eljamal

Proud takes place in an alternate reality, shortly after the 2011 Canadian Federal election. It deviated from reality in that instead of the NDP winning 59 seats in Quebec, those seats have now gone to the conservatives. This animation served to communicate this through a projection that played at the start of the production.

 

REVIEWS